Last summer, my wife, three friends and I went for an 8 day hike in the Sawtooth Mountains of Idaho. On the eve of our start, we ate steak dinners in Stanley, Idaho and washed them down with Moose Drool. The memory of that beer was our carrot for the next 8 days.
When we took pictures or joked around, Moose Drool was always at the forefront.
Now, you might think that after 8 days and 7 nights of filtered water and dehydrated foods that the memory of the Drool was greater than the actual beer itself. Not so.....
We returned to Stanley a week later and gladly and gratefully downed some Moose Drool. A great end to a fantastic hike